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Natixis Algérie is a subsidiary of Groupe BPCE, supported by Natixis Specialized Financial Services, and has been operating in Algeria for more than 20 years. With nearly 800 employees and 26 branches across the country, the bank provides a broad range of financial products and services to large corporations, SMEs, professionals and retail customers. In 2018, Natixis Algérie launched Banxy, Algeria’s first 100% mobile bank.
Natixis Algeria initially operated as a corporate-focused bank and was already relying on SBS Core Amplitude for its core operations. Seeking to diversify its revenue streams beyond corporate accounts and enter the retail market, Natixis embarked on a transformational journey. Rather than investing in a traditional branch network, it opted to launch Banxy, a fully digital, mobile-first bank pioneering the mobile banking sector in Algeria.
“Banxy was a new adventure for us a new market, a new technology, a new segment. We needed partner not only with strong tech but one willing embark on this entrepreneurial journey with us. Our mobile bank was a pioneering product because we were the first to offer a fully integrated mobile bank account. This 100% digital integration, which was new on the market at the time, is one of the elements that helped us stand out.”
Sofiane Meghlaoui, Chief Digital Officer
They chose SBS
Natixis wanted to expand beyond its corporate banking roots and establish a presence in the retail banking market. The bank needed a scalable mobile-first platform capable of supporting a new customer segment while enabling fully digital onboarding in a regulatory environment that was not yet accustomed to such processes. The objective was to launch a complete digital banking proposition without the cost and complexity of building a traditional branch network
