Can you describe your responsibilities as a Digital Marketing Project Manager ?
As a digital marketing project manager, I initiate campaigns to promote SBS solutions and reach our target audience, which includes managers, and C-level executives. We run these campaigns on platforms like LinkedIn and Google, and also through online software catalogues. The main goal is to generate leads, increase our visibility, and ultimately contribute to the company’s revenue by converting those leads into marketing qualified leads and deals. To measure the success of these campaigns, I track metrics like impressions, clicks, leads and MQLs (Marketing Qualified Leads). This helps ensure that our campaigns are both cost-efficient and effective.
Reaching C-level executives must be challenging. Can you walk us through the process of creating and launching a successful campaign?
Reaching C-level executives is definitely a challenge—you usually only get one shot to make a strong impression, so the messaging has to be creative, concise, and impactful. For instance, with a Google Ads campaign, everything begins with thorough keyword research. I work closely with product marketers and campaign managers to identify the right keywords that align with our audience’s interests and pain points. From there, we craft precise, strategic headlines and descriptions designed to grab attention quickly.
Whether it’s a LinkedIn, Google, or software catalogue campaign, collaboration is key. For LinkedIn, we brainstorm ideas, create tailored visuals, and carefully target the right audience. With Google, the focus is on balancing keyword relevance and search volume to maximize impact. We also put a lot of effort into landing page optimization—clean design, logical flow, clear value propositions, and of course, a strong contact form to capture leads.
It’s all about refining the message, testing what works, and staying sharp on the details to make sure we actually connect with this high-level audience.
What challenges have you faced, and what lessons have you learned so far?
Mediating between product marketing teams and digital marketing teams can be challenging, as it requires finding the right approach for different people and delivering assets on time. Patience, flexibility, and understanding others’ perspectives are crucial in my role. These challenges have taught me the importance of clear communication and adaptability.
What do you enjoy most about your job as a Digital Marketing Project Manager?
I genuinely love everything about my job—the projects, my colleagues, and the innovative solutions we offer at SBS. I often find myself fully immersed in the work because I enjoy what I do so much and feel a strong connection with my team.
Can you share a memorable project and achievement of yours?
Yes, I actually have two memorable stories to share!
For context, I should add that in addition to working in project management, I also run a major initiative focused on search engine optimisation (SEO). The first memorable story occurred during our SEO efforts following a domain migration. We basically had to start from scratch—our SEMrush authority score was just 5 out of 100. After a month of fixing site errors, optimizing headlines and meta tags, and adding keywords, the score jumped to 33. It was a great feeling to see real progress after so much behind-the-scenes work.
The second was with online software catalogues. At first, no one believed in the channel—people thought it wouldn’t bring any leads. But I kept pushing, and eventually, it became our second-biggest MQL source after SEA. It felt good to prove the value and turn skepticism into results.
*The SEMrush Authority Score is a metric that measures the overall quality and authority of a website based on factors like backlinks, traffic, and overall SEO performance. A higher score indicates a more authoritative and trustworthy site, which can positively impact search engine rankings.
*SEO = Search Engine Optimization
*SEA = Search Engine Advertising
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