The digital banking market across the Middle East and Africa (MEA) is undergoing transformative growth in 2025, driven by technological advancements, evolving customer expectations and the need to address a significant unbanked population. Global forecasts project that the market for digital banking platforms could expand from $11.56 billion in 2025 to $22.30 billion by 2030.
This study explores the key trends shaping the future of digital banking in MEA, including data-first banking, AI and personalization, AI regulation and transparency, super apps, CBDCs, ESG and tech talent acquisition.
“Across the MEA region, the banking sector is undergoing a significant transformation. Advancing technologies and innovations combined with seismic shifts in customer expectations mean that banks – both incumbent and challenger – need to adapt to the new status quo in order to remain competitive.”
Hassan Nasser, Deputy General Manager, Digital Engagement at SBS
For banks to be successful in today’s competitive and ever-changing market, they need to partner with experienced industry players who can accompany them along their digital transformation journey.
With over 50 years of experience, we’ve helped hundreds of banks in the MEA region and beyond to become digitally ready to meet their own customers’ needs. Our blend of API-first and go-tocloud approach, mixed with a human-centered design, ensures that all of our partners remain at the cutting-edge of innovation.
Whether it’s AI personalization, regulatory compliance or data-first strategic planning, our Digital Banking Suite will help you to grow and innovate, at your own pace.
Contact us today and see how we can help you achieve your digital ambitions.